Erin Niumata

Erin Niumata has been in publishing for over twenty-three years. She started as an editorial assistant at Simon and Schuster in the Touchstone/Fireside division for several years; then moved over to Harper Collins as an editor, and then she went to Avalon Books as the Editorial Director. Erin has edited many authors including Leon Uris, Stuart Woods, Phyllis Richman, Michael Lee West, Debbie Fields, Erica Jong, Brenda Maddox, Lawrence Otis Graham, Joan Rivers, and more. She has represented NY Times Bestselling cowboy romance writer Carolyn Brown, Sandy Robins, North America and Cash Cab; TLC’s – The Cake Boss and Extreme Couponing; Animal Planet’s Too Cute, River Monsters and Puppy Bowl; inspirational speaker Josh Shipp, graffiti artist/speed-painter/inspiration speaker Erik Wahl, momadvice.com founder Amy Clark, former gangster turned dog groomer James Guiliani and many more. She’s worked on 28 NY Times Bestsellers.

She represents commercial nonfiction, from prescriptive and practical to narrative and memoir, as well as a select list of fiction including mysteries, psychological thrillers, and commercial women’s fiction. She is particularly looking for expert, celebrity, and company clients with strong national platforms, as well as debut fiction.
Erin is recognized for partnering with her clients to support their long-term professional and personal goals and to incorporate their books into an overall brand strategy. She has high expectations of herself and her clients and thoughtfully manages her clients’ careers, which includes:

• Brainstorming and crafting the most marketable book concepts.
• Editing (sometimes writing) and designing the most successful book proposals and manuscripts.
• Pitching top editors in each category.
• Negotiating the best deals with the best publishers.
• Pursuing and leveraging additional publicity, marketing, and revenue opportunities.
• Coordinating the publishing process and the publishing team.

What I’m looking for

Fiction: commercial women’s fiction, historical fiction, mysteries, psychological thrillers, suspense, humor. I love sassy Southern and/or British heroines.

Nonfiction: parenting, self-help, women’s issues, pop culture and humor, pet care/pets, memoirs, and anything blogger. I do love blogs!

What I’m not looking for

Absolutely no poetry, short story collections, business, travel memoirs, middle grade, or picture books.

How to contact me

I am accepting queries starting June 1, 2014 until September 1, 2014. Please email erin@foliolit.com

Some of my favorite (non-client) books

Anything by Donna Tartt, Tracy Chevalier, Sue Monk Kidd, Marian Keyes, Phillippa Gregory, Mary Kay Andrews, Sophie Kinsella, Dan Brown, Maeve Binchy, Jane Green, Patricia Cornwell, Ina Garten, Rachael Ray, to name a few.

What I love about my job

As an avid reader of many genres I love finding something new, exciting and well written. It’s especially thrilling to know that I can help the author with their career, helping edit the work; sending it out to potential editors, and eventually get the book into print. Finding new authors is always a joy. Helping them build a solid writing career is truly the best part of the job.

My response time

If I’ve asked to see something from you, you should hear back from me within six weeks.

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